UFrank ukhokela uSunny Glassware Co., Ltd.: uhambo oluzukileyo ukusuka "ukuphuma" ukuya "ukunyuka"
Kwinqanaba lanamhlanje lokudityaniswa kwehlabathi, iinkampani zaseTshayina eziya phesheya ayisesosihloko esitsha, kodwa indlela yokufumana indawo kwimarike yamazwe aphesheya kwaye ufezekise utshintsho oluhle ukusuka kwi "Made in China" ukuya "kudalwe eTshayina" sisihloko. ukuba wonke usomashishini kufuneka acinge nzulu malunga noFrank, umphathi jikelele we I-I-I-I-I-I-I-I-I-Iglasi yeglasi Co., Ltd. , yinkokeli enjalo enesibindi sokuphanda nokuziqhelanisa. KuMthendeleko we-10th woMbhiyozo we-CEIBS Alumni AMP Club, iqonga elidibanisa abantu abaninzi beshishini, uFrank akazange abone kuphela iindlela ezahlukeneyo zeenkampani zaseTshayina eziya phesheya kolwandle, kodwa womeleza ukuzimisela kwakhe ukukhokela. Iglasi yeglasi Co., Ltd. ukuzisa iimveliso eziphezulu ezinje ngamakhandlela kunye neebhotile zearomatherapy phezulu kwihlabathi.
Ukuphuma: Uhambo lokuqhekeza umkhenkce lokuvula umbono wehlabathi
Kulo msitho, uFrank waba notshintshiselwano olunzulu neenkokeli ezisuka kumashishini ahlukeneyo kwaye waxoxa ngemingeni kunye namathuba ajongene neenkampani zaseTshayina kwinkqubo yokudityaniswa kwehlabathi. Waqonda ngokunzulu ukuba ukuthembela kuphela ekukhuleni kweemarike zasekhaya akusekho ngokwaneleyo ukuhlangabezana Iglasi yeglasi uphuhliso lwexesha elide, kwaye kufuneka ngenkalipho athathe inyathelo "lokuphuma". Ke ngoko, uFrank waqala ukuyila imarike yaphesheya, kuqala ekhetha loo mazwe kunye nemimandla enemfuno enkulu yomgangatho ophezulu isiphatho sekhandlela seglasi , isibambi sekhandlela se-ceramic , iibhotile aromatherapy kunye nezinye iimveliso kunye nenkcubeko yaseTshayina njengempumelelo. Ngophando oluchanekileyo lwemarike kunye noqulunqo lwesicwangciso, Iglasi yeglasi ngokuthe ngcembe yavela kwinqanaba lamazwe ngamazwe kwaye yazuza inguqu yokuqala ukusuka kuphawu lwasekhaya ukuya kuphawu lwamazwe ngamazwe.
Ukungena: Ukulinywa okunzulu kunye nokudibanisa kwinkcubeko yendawo
Nangona kunjalo, uFrank wayesazi ukuba kwakunganelanga nje "ukuphuma", kodwa kubaluleke ngakumbi "ukungena" - ukuqonda ngokunzulu kunye nokudibanisa kwimarike yendawo kunye nenkcubeko. Ukhokele iqela ukuba lenze uphando olunzulu malunga nemikhwa yokusetyenziswa, ukhetho lobuhle kunye nemithetho kunye nemimiselo yemarike ekujoliswe kuyo, kunye nokulungiswa rhoqo koyilo lwemveliso kunye nezicwangciso zokuthengisa ukuqinisekisa ukuba Iglasi yeglasi ayinakugcina kuphela i-charm eyodwa ye-brand, kodwa kunye nokuhlangabezana ngokugqibeleleyo neemfuno zemarike yendawo. Kwangaxeshanye, uFrank wazalisekisa uxanduva lwakhe lwentlalontle, wathatha inxaxheba kwimisebenzi yesisa yasekuhlaleni, kwaye waphucula umfanekiso webrendi, esenza Iglasi yeglasi kungekhona nje umthengisi wemveliso, kodwa kunye nebhulorho edibanisa iinkcubeko zaseTshayina kunye nezangaphandle.
Ukunyuka: Kuqhutywa inguqu, ukunyuka incopho yomgangatho
Ngesiseko "sokuphuma" kunye "nokungena", uFrank uye waqinisa ngakumbi ukuzimisela kwakhe "ukunyuka", oko kukuthi, ukukhuthaza Iglasi yeglasi inguqu ukusuka kumvelisi wemveliso ukuya kwinkokeli yoshishino ngokusungula izinto ezintsha zobuchwepheshe kunye nophuculo lohlobo. Wandisa utyalo-mali kwi-R&D kwaye uzimisele ukuphuhlisa indalo enobubele, ukonga amandla, kunye neglasi ekrelekrele kunye neemveliso zeceramic ukukhokela indlela yoshishino. Kwangaxeshanye, uFrank wasungula isicwangciso sohlobo lwamazwe ngamazwe sokuphucula Iglasi yeglasi ukubonakala kwehlabathi kunye nempembelelo ngokuxhasa ngezimali imiboniso yoyilo eyaziwayo kumazwe ngamazwe, imiboniso yobugcisa kunye neminye imisebenzi, okwenza ileyibhile ethi "Made in China" iqaqambe ngakumbi.
Emva kweminyaka yemizamo engapheliyo, Iglasi yeglasi Co., Ltd. ayivulanga nje ngempumelelo ucango kwiimarike zamazwe ngamazwe, kodwa ikwasete imilinganiselo yoshishino kwiinkalo ezininzi, iphumeza inguqu entle ukusuka kumlandeli ukuya kwinkokeli. Iqhinga likaFrank "lokuphuma, ukungena, nokunyuka" alibonisi kuphela isikhokelo Iglasi yeglasi uphuhliso, kodwa ikwabonelela ngamava axabisekileyo kunye nenkuthazo kwiinkampani ezininzi zaseTshayina ukuya phesheya kolwandle.
Namhlanje, emi kwindawo entsha yembali, uFrank kunye neqela lakhe bayaqhubeka nokuphonononga indlela yokudityaniswa kwehlabathi Iglasi yeglasi Co., Ltd. ngomdla othe kratya kunye namanyathelo aqinileyo, kwaye usiya ngakwincopho ephezulu. Bakholelwa ukuba logama nje kukho iphupha ezintliziyweni zabo kunye nendlela phantsi kweenyawo zabo, Iglasi yeglasi Ikamva liya kuqaqamba ngakumbi.