Kutheni i-Brand yaseYurophu ilinde iminyaka eyi-9 ukuba isikhethe njengoMvelisi wabo weKhandlela?
Ekuqaleni kwentwasahlobo ka-2016, uSerena, ummeli wentengiso kwi Iglasi yeglasi, wafumana uphando oluvela eYurophu. Umthumeli yayinguSam, umseki wesitudiyo esincinci se-aromatherapy e-Austria. Wabonisa umdla ongamandla kwisibambi sekhandlela seglasi esenziwe ngesandla - imodeli yeflegi yenkampani ngaloo nyaka, uyilo olucekethekileyo lwecylindrical kunye nepateni evuthulukileyo kwisiseko. Nangona kunjalo, emva kokucela isicatshulwa, uSam wathi cwaka. USerena walandela njengesiqhelo waza wafumana impendulo emfutshane: “Le mveliso isemagqabini, kodwa ingaphandle koqingqo-mali lwam.”
Rhoqo emva koko, uSerena wayethumela uSam uluhlu olutsha kunye nemibuliso yeeholide. USam wayedla ngokuphendula athi “enkosi,” kodwa akazange athethe ngokubeka iodolo. USerena akazange amcinezele; wayesoloko ekhumbula igama lakhe.
Ekwindla ka-2017, kwi-Hong Kong Asia-Pacific Gifts & Premium Fair, uSerena wayelungiselela iisampulu kwindlwana yakhe xa wabona indoda eblond ime phambi kweso siseko sikhulu. isiphatho sekhandlela . Wayichola, wayibeka phantsi, wayichola kwakhona, kwaye wahambisa incam yakhe phezu komzantsi owenziweyo. USerena wambona kwangoko - yayinguSam. Uye wasondela wabulisa. USam wabonakala emangalisiwe waza wancuma: “Uyandikhumbula ngokwenene.” Bathetha phantse iyure yonke. USam uvumile ukuba ebesoloko ekhangela isiphatho sekhandlela esidibanisa uyilo olucingisisiweyo kunye nemvakalelo efudumeleyo, ebambekayo - kunye neemveliso zeSunny Glassware zihambelana ngokugqibeleleyo nobuhle bakhe. Kodwa kwiintsuku zakhe zokuqala zokuqalisa, enemali encinci, wayenokuthenga ezinye iindlela ezingabizi kakhulu. Ngaphambi kokuba ahambe, wathatha iifoto ezingaphezu kweshumi elinesibini kwaye wathembisa: “Xa ishishini lam likhula, ngokuqinisekileyo ndiya kubuyela kuwe.”
Lahamba ixesha. Ishishini likaSam laphucuka ngokuthe ngcembe, kodwa akazange alibale Iglasi yeglasi . Nanini na xa edibana nezithuba zemveliso ezintsha ezivela ku-Sunny kumajelo asekuhlaleni, wayezigcina ngokuzolileyo. Wazama ukusebenza neefektri ezininzi zamaxabiso aphantsi aseAsia, kodwa yonke iisampulu yayineziphene-ubunzima beglasi obungalinganiyo, ukugqitywa kwesiseko esirhabaxa, okanye ukuqhushumba kwesanti okungonelanga kumphezulu. Wayeqonda nzulu ukuba u-Sunny Iglasi I-30% ithegi yexabiso eliphezulu yayilixabiso lokuzithemba: isiqinisekiso sokuba wonke umnikazi wekhandlela omnye uya kuma ekuhlolweni okusondeleyo.
Ngo-Okthobha ka-2024, ngexesha leCanton Fair, uSam watyelela eTshayina kwakhona. Ngesi sihlandlo wathabatha inyathelo lokuqala lokuqhagamshelana noSerena waza wacela ukutyelela umzi-mveliso waseSunny Glassware. Wathi akuvula ucango uSerena kwindawo yomboniso oziimitha ezingama-300, uSam wema ngxi emangalisiwe. Indawo ibonise amashumi amawaka iziphatho zekhandlela zeglasi , iibhotile zevumba kunye nezinto zokuhombisa ekhaya, nganye ikhazimla kancinci phantsi kwezibane. Wahamba ecotha, echola-chola amaqhekezana apha naphaya, ewajika ukuze ajonge ukugqibezela nokugudiswa komphetho, emva koko wajikela kuSerena waza wathi: “Eli lelona gumbi lomboniso likhulu nelona libalaseleyo ndakha ndalibona.
NgoJulayi ka-2025, uSam wafaka ngokusemthethweni iodolo yakhe yokuqala - 50,000 iziphatho zekhandlela zeglasi kwizicwangciso ezintathu ezahlukeneyo. Kwi-imeyile yakhe, wabhala: "Eyakho ayilona xabiso liphantsi, kodwa ndiyazi ukuba zonke iikhandlela ezifikelela kubathengi bam zimele ubuso bophawu lwam. Loo trust - ndiyibeka kwi-Sunny Glassware."
Iminyaka elithoba yengqwalasela kunye nokulinda ekugqibeleni yajika yaba kukuzinikela okufanayo. Njengoko i-Sunny Glassware ibisoloko ikholelwa: ekupheleni kosuku, ishishini alikho malunga nokuthengisa iimveliso kuphela - limalunga nokuthembana phakathi kwabantu ekufanele ngokwenene ukuphathiswa.
Ndazise ukuba ufuna uguqulelo olufutshane, okanye ukuba ungathanda le ifomathiwe njengopapasho olusesikweni lwewebhusayithi yakho kaGoogle.