Yenze Njani Ingqayi Eyenye yeGlass eFrosted Ukuphinda uThengwe nge-25%?
Nabani na oqhuba ikhandlela okanye i-brand fragrance brand uyazi ukuba "umphefumlo" wekhandlela ayikho nje ivumba layo - yisitya. Eyona nto yokuqala abathengi abayibonayo, bachukumise, kwaye bayathandabuza ukulahla nasemva kweenyanga ezintathu kwitafile yekofu ihlala yiloo ngqayi.
Ekuqaleni kweli hlobo, Iglasi yeglasi wafumana umbuzo ovela eTennessee, eUnited States. Umthumeli ibinguSarah, umseki webrand yevumba elimnandi eliphakathi ukuya kweliphezulu. Kwi-imeyile yakhe wabhala: "Sifuna inqanawa eyenza ukuba abathengi banuke ekwindla xa beyibona."
Loo nto yayivakala ngathi yimbongo emfutshane, kodwa kuSunny Iglasi iqela lophuhliso, ibingumngeni woyilo ofuna ukwenziwa okuchanekileyo.
Umnxeba Wokuqala: "Izinto eziNtu ezingaXoxiswanga"
Kumnxeba weZoom, uSarah wabelana ngokukhululekileyo ngokukhathazeka kwakhe. Ingqokelela yakhe yangaphambili ye "Summer Citrus" isebenzise udonga olucacileyo olucacileyo iingqayi zeglasi . Intengiso ibizinzile, kodwa abathengi bebengafane baphinde basebenzise izikhongozeli, kwaye uphawu lwalungafane lukhankanywe kumajelo eendaba ezentlalo. Wayengafuni ukwenza elinye "ukusebenzisa-kanye-kwaye-ukulahla" ikhandlela.
Ushwankathele iimfuno zakhe ngezinto ezintathu "ezingenakuxoxisana":
- Ayinakubukeka njengaye wonke umntu – hayi kwiglasi ecacileyo efumaneka yonke indawo okanye emhlophe njengobisi.
- Ayinako ukuswela umoya wexesha lonyaka - ingqayi kufuneka ikhuphe kwangoko ekwindla, amagqabi emaple, kunye neziko elifudumeleyo.
- Ayinakuphatha isiciko njengokuhlobisa nje - isiciko kufuneka sitshixe ngokwenene kwivumba elimnandi kwaye ngokuzingca sibonise uphawu.
Emva kokuxhoma, samthumelela iisampulu zombala weglasi ezintathu ezahlukeneyo kunye neemockups ezimbini ezikroliweyo.
Ubusuku beSampulu: Ikhemistri yeglasi eBomvu-Brown kunye namagqabi eMaple
Umbala lulwimi lokuqala lweemvakalelo. I-amber eqhelekileyo ixhaphake kakhulu, kwaye ibomvu ecocekileyo ibonakala ifana nebhotile yokusela iholide. Iinjineli zethu ngokuphindaphindiweyo zihlengahlengisa umlinganiselo wombala weglasi ye-borosilicate kwilebhu kwaye ekugqibeleni itshixelwe kumthunzi obomvu-omdaka-njengemagi ye-apile cider emdaka, ekhazimla ngeetoni ezifudumeleyo zamagqabi avuthayo emaple xa ikhanyiswe ngamakhandlela.
Kwaye "amagqabi emephu" ayinakuba yimifanekiso nje eqingqiweyo okanye ushicilelo lwesikrini. USarah wayefuna ukwakheka okuthathu, okuchukunyiswayo okuza kudlala ngokukhanya nesithunzi njengoko ilangatye lidanyaza. USanny wasebenzisa ukungunda okukrolwe ngokuchaneka okuphezulu ukulawula ubunzulu begqabi kwi-0.35mm - ngekho nzulu kakhulu kwaye ayinabo uburhabaxa obungqukuva, uthuli lwesithathu luphuma, lukhuphe uthuli lwesithathu. i- annealing lehr, negqala le workshop master wathi, "Ukubamba le texture ngesandla kufana nokubamba igqabi lokwenyani."
Ubukrelekrele beSiciko
Eyona nto yayivuyisa ngokwenene i-brand yayiyi-metal lid design. Sibonelele ngesiciko sesinyithi sematte esisilivere esinepateni yamagqabi ecinezelwe kumphezulu, ehambelana noyilo lwengqayi. Le pateni ikroliweyo ayingomhombiso nje kuphela - ikwasebenza njengendawo yendalo "ye-laser-engraving target area". I-logo ye-brand yayikrolwe ngokuchanekileyo embindini wegqabi, iphinde yahlehliswa kancinci kwi-touch kunye nesigxina.
USarah usithumelele umyalezo welizwi emva kokufumana isampuli: "Ndacela oogxa abahlanu ukuba bavale amehlo abo baze bathinte isiciko. Ngamnye wabo wayenokuziva i-maple leaf shape. Le yi-premium evakalelwa ngayo esiyifunayo."
Ukusuka kwiSampulu ukuya kwisingxobo: Ubungakanani obuThathu, isithembiso esinye
Umyalelo wokugqibela wawumiselwe amandla amathathu: 8oz, 10oz, kunye ne-12oz. Ingqayi ye-8oz yeyekhandlela lewick eyodwa, i-10oz yisayizi yeqhawe, kwaye i-12oz yeyeentambo eziphindwe kabini. Sahlula kwakhona ukupakishwa - ingqayi nganye yahlulwe kunye nabahluli be-EVA. Ngexesha ukuthunyelwa kwafika kwindawo yokugcina i-brand eGeorgia, izinga lokuqhekeka laliyi-0.3%, lingaphantsi komndilili weshishini.
Iziphumo: Amanani Don't Lie
Emva kokuba ingqokelela iqaliswe ngoSeptemba ophelileyo, uSara wabelane ngedatha yokuthengisa eneenkcukacha:
- Ukuphindaphinda izinga lokuthenga lenyuke nge-25% - ngaphezulu kwesiqingatha sazo zithengiwe kwakhona ziqhutywa ngabathengi abafuna "iingqayi ezingenanto".
- Kumajelo eendaba ezentlalo, ezona hashtag zixhaphakileyo kwiifoto ezenziwe ngumsebenzisi zejagi yaba #DIFM (Yenzela Mna) kunye #LeafItToMe.
- Ngaphambi kweKrisimesi, omnye umthengi wathenga iingqayi ezingenanto ezilishumi elinesibini ukuze afundise abantwana kwindawo yakhe ukwenza amakhandlela enziwe ngezandla.
Kwinqaku lakhe lokubulela, uSarah wabhala: "Awusenzelanga ingqayi nje - wenze ibali elinokubaliswa ngokuphindaphindiweyo. Abathengi bagqiba ikhandlela, kodwa ibali lihlala."
Oko Sihlala Sikukholelwa
Emva kwayo yonke iodolo yesiko kukho incoko phakathi kophawu kunye nabasebenzisi bayo. I-Sunny Glassware sisixhobo seqonga saloo ncoko-ukusebenzisa umbala weglasi ochanekileyo, ubunzulu obugqibeleleyo bokuhombisa, kunye nesiciko esibambekayo ukuvumela ixabiso elibonwayo lebrand yevumba liqale emnweni, hayi kwithegi yexabiso.
Ukuba ufuna ukwenza enye yohlobo ingqayi yekhandlela kwingqokelela yakho yesizini ezayo, zive ukhululekile ukufikelela. Nokuba ziintyatyambo zecherry, amahlwantsi ekhephu, okanye unxweme, sinokukunceda ukuba umkhenkce kwiglasi.
Ngenxa yokuba isitya esilungileyo sifanelwe kuphinda sisetyenziswe, hayi nje ukutshiswa kube kanye.
